A domain name is the address of your site located in the vast network of digital information superhighways that constitute the Internet. Just like people stop to look at a beautiful house on a highway, your domain name should also attract users in the information superhighway.

Domain name/web address/website name are all used interchangeably to mean the same thing. Domain names are the real-estate of the future. Many individuals and companies are having the sole business of purchasing popular domain names and make anywhere from hundreds to millions of dollars by either auctioning it or reselling at a much higher price. For example, the website Insure.com was sold for an amazing $16 million in 2009.

Most domain names look like this-  www.example.com . However there are a wide variety of extensions that are specific to the businesses or activity related to the website. For example, there are country specific (.in, .us, .uk, .de), organization specific (.net, .org, .biz, .mil, .edu) and many other types of such extensions.

Domain name is the base on which the website is developed. Just like your home address, your web address is the unique address where your audience/customers can find you.

If you want your site to be popular and generate business, there are certain guidelines you can follow.

The best choice would be to keep the domain name as short as possible, while it still conveys the business you are in.

If you are about to start a business and brainstorming on what to name it, it is highly preferable to first look it up on the net (feel free to search domain name at Smart Domain Search) . Search for a domain name that is available, preferably a .com site that also matches your area of business. This is done so that your business name and domain name are the same, which is extremely important for your customers. If you register your business name first, you may find that the same name has already been registered by others. Then, you have to go through the tedious and expensive process of buying back the domain name from the current owner.

Customers may see your business ad or name somewhere. If they decide to check you out on the net, they are most likely to type in the name they saw on the ad and it is highly probable that they click on the site with the same name as your business. For example, if your business name is CoolShoes, many users will either type coolshoes.com, or search for “coolshoes” and click on the closest matching site name. There is a good chance that coolshoes.com will be listed at the top of the search result. This shows how important it is to select the right domain name.

A .com address may not be always the best extension. Sometimes users look for country or activity specific organizations. For example .edu is reserved for certified educational institutions. If the user is looking for a company with good local connections, then country specific domains such as .in will be favorable. So, in some cases, depending on what the user is looking for, domain extensions other than .com will be preferred.

I wish you all the best in your domain name search.

For more information about the services that is offered visit: http://www.smartdomainsearch.in